CATTIE TALKIE

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The Team: Mansi Singh, Sarvleen Kaur, Emily Judd

CATTIE TALKIE 1

The Ask

Create a new tech product within an existing tech company.

Target Audience

Urban, independent, and open-minded millennial cat owners (primarily women) in Canadian cities like Toronto, Vancouver, and Ottawa. They're adventurous, health-conscious, child-free, and treat their cats like family — seeking emotional connection and stress relief through pet companionship.

Positioning Statement

For cat lovers who want to challenge the old saying "a dog is a human's best friend" — Cattie Talkie deepens the human-feline bond through seamless communication and smarter caregiving.

The Product: Cattie Talkie

1Smart Device

A smart device that translates between cat and human, turning meows into meaning.

2Features

It tracks behavior, stores "conversations," and reminds owners of key tasks like vet visits or restocking supplies.

3Experience

Cattie Talkie transforms pet care into a more connected, intuitive, and joyful experience.